Domino’s: Film Fest - 2020
With COVID in full swing, Domino’s launched a home video film festival to help families pass the time while staying home. Collaborating with just 5 other CPB employees on set (and while following CDC guidelines) I shot this national tv spot on an iPhone - starring the creative director’s daughters.
Role: DP, DIT, Producer
Hotels.com: Visit Fiji - 2019
Captain Obvious starts a conspiracy theory around Fiji, asks if it even exists, and concludes that the only way to find out for sure is to go there yourself.
Role: Producer
Domino’s: Noid Stickers - 2021
After a 30 year hiatus, Domino’s is bringing back the Noid - Their pizza-ruining, delivery-delaying, anti-mascot character. Alongside the launch of the TV spot we developed custom character reactions based on giphy’s most searched reactions. I produced this project from advanced 3D software to exporting into the internet’s oldest image format.
Role: Producer
Manitoba Harvest: Myths - 2020
We took taboos about hemp head-on while promoting nutritional value for the launch of Manitoba Harvest, a Canadian hemp food company in the US market.
Role: Producer
Domino’s: DXP 360 launch - 2016
We repurposed CAD files from Domino’s custom built delivery vehicle and turned them into a creative digital adventure for its launch. This was Domino’s first interactive 360-video on Facebook.
Role: Interactive Producer
Domino’s: The Great Pineapple Debate - 2017
Domino’s first reactions voting post. Using Facebook’s new reactions feature, we let fans vote on whether pineapple belongs on pizza using either the “love” reaction or the “angry” reaction. Using Facebook APIs and live streaming software, we hacked the system to allow the live video post, which fans were voting on, to display the post’s reaction totals as votes in real time. An hour and 63k reactions, and 500,000+ views later, the people have spoken, pineapple deserves to be on pizza.
Role: Interactive Producer
Hotels.com: Twitter Rewards Show - 2017
To capitalize on the twitter conversations during the Oscars Captain Obvious hosted his own Twitter Rewards show to promote the Hotels.com reward program. I produced and shot this 25-video campaign with the Captain. The creative team collected and reviewed tweets from months prior to make custom award categories to award to followers like; best profile pic, best supporting bot, best bio, and more. Each winner received a custom trophy and a $50 hotels.com credit.
Role: Producer, DP
CP+B: Hot / Not - 2015
Hot / Not was a website I produced for CP+B’s lobby projector. The website pulled in likes, comments, @mentions, twitter sentiment, and youtube views, to create an at-a-glance dashboard for all of our brands’ social engagement. When brands would heat up - the agency would celebrate.
Role: Interactive producer
Domino’s: Carryout Deal - 2018
We repurposed spare parts from a TV shoot to physically recreate the inside of the Domino’s oven that let us shoot social content without having to go to a physical Domino’s kitchen. Pitched, built, shot, and edited in 3 days.
Role: Producer, fabrication, DP
Hershey’s: Multi-brand - 2018
These social videos and web banners spanned across multiple Hershey’s owned brands. From Launching new products to simple brand messaging, I produced over 100 assets during Hershey’s tenure at CPB.
Role: Interactive Producer
Domino’s: ASMR Test - 2018
ASMR was an emerging social trend and the client wasn’t familiar with it. I hopped in the sound booth and came up with this proof of concept video to sell the creative idea.
Role: Producer, DP, sexy voice guy
Ice Breakers: National Unicorn Day - 2016
For National Unicorn Day, The Ice Breaker unicorn took Facebook Live viewers wherever they wanted. Using a pre-cleared stock library of 1,000 videos, we rode the unicorn from a first-person point of view, wherever the fans requested. The 60 minute long livestream had 7,000 comments and 200,000+ views. The livestream became their highest engagement post on Facebook.
Role: Producer, Livestream producer
Domino’s: Mix and Match - 2015
I produced, shot, and edited Domino’s best performing social asset, with the highest ROI to date. Made, from pitch to ship, in just two days.
Role: Producer, DP, editor
Kraft Mac & Cheese: HTML5 banners - 2011
We created the very first synced interactive, gyroscopic banner ads for the original iPad. With the two banners able to communicate, it allowed the user to make mac and cheese on the homepage.
Role: Interactive Producer
Domino’s: National Movie Night (+ IFTTT) - 2016
Domino’s paid homage to the classic film, Ferris Bueller’s Day Off with a modern remake in their commercial for their Tracker. On the digital side, the Tracker was gaining new IFTTT integrations. Wrapping it all together Domino’s, in partnership with Epix, became the first brand to ever release a feature-length film via Facebook Live.
Role: Interactive Producer, DP, livestream producer
Kraft Mac & Cheese: Likeapella - 2012
You like a brand on Facebook, but do they ever like you back? Likeapella was a surprise Thank You to all the people that liked us. After posting a teaser post 2 days earlier, we pulled the names of all the likers - and integrated them into the song and Likeapella video.
Role: Interactive Producer
Domino’s: Points for Pies - 2018
Point for Pies, which gave Domino’s loyalty points to any pizza scanned within their app, launched around “The Big Game.” I shot and produced Domino’s first IGTV content, themed like a Top Ten in Football History countdown.
Role: Producer, DP